Job role:
We’re on the lookout for a social media specialist who’ll be able to build a strong online following our brand. Their responsibilities will include identifying social networks where our current and prospective customers frequent, building an audience, and promoting our brand through creative engagement.
Responsibilities:
- Research audience preferences and identify social networks that would be optimal for building brand reputation
- Develop a social media strategy to promote brand presence
- Create original, engaging content to drive interest and build buzz around launch of new features/products
- Paid social content curation
- Monitor for customer communication and respond to queries in a timely manner
- Measure impact and drive process improvements as required
- Stay up to date with developments in social platforms for maximum operational excellence
- Create/edit content in Photoshop and Lightroom.
- Present periodic reports to manage with recommendations and insights based on analysis
Requirements:
- [3] years experience working in a similar position
- Create/edit content in Photoshop and Lightroom.
- Tech-savvy with a prominent social presence on one or more networks
- Proven experience developing creative content for engagement
- Excellent written and verbal communication skills
- Working knowledge of popular analytic and social media management tools